Apex Growth Campaign
Key Performance Metric3.5x Lead Scale Growth
The Challenge
The startup had high PPC costs with poor lead conversions, and lacked full attribution tracking to measure campaign ROI.
The Solution
Designed target campaign models, configured custom event tracking across web pages, and set up analytics systems to direct spend toward highest-converting channels.
Methodology
How We Achieved This Project
STAGE 01
Audience Target Studies
Analyzed demographic search patterns and competitor ad strategies to find conversion opportunities.
STAGE 02
Paid Channel Restructuring
Revamped Google Search and LinkedIn ads to focus on high-intent keywords.
STAGE 03
Attribution Setup
Configured custom behavioral parameters to track conversions accurately.
STAGE 04
Attribution Dashboard
Built Looker Studio reports to monitor real-time ROI and optimize budget allocations.
Service CategoryDigital Marketing
Tech Stack
Google AnalyticsMeta Ads ManagerGoogle AdsPython (Data Analytics)Looker Studio
Deliverables
- High-Conversion Ad Copies
- Lead Tracking System
- Attribution Dashboards
- Marketing Performance Audits