Luminary D2C Storefront
Key Performance Metric+42% Checkout Conversion
The Challenge
The brand's slow Shopify template led to cart abandonment rates of over 70%, with limited support for regional pricing and multi-market checkouts.
The Solution
Developed a customized storefront on Shopify Hydrogen and Next.js, leveraging prefetching and a fully optimized express checkout flow to maximize conversions.
Methodology
How We Achieved This Project
STAGE 01
Checkout Flow Audits
Streamlined the shopping bag and checkout steps, reducing checkout time to a single page.
STAGE 02
Hydrogen Storefront Setup
Connected Shopify Storefront API endpoints for instant search and cart updates.
STAGE 03
Stripe & Express Checkout
Added support for Apple Pay, Google Pay, and localized bank redirections.
STAGE 04
Image CDN Tuning
Optimized product images to load instantly, enhancing mobile browsing experiences.
Service CategoryE-Commerce Website
Tech Stack
Next.jsShopify HydrogenGraphQLTailwind CSSStripe API
Deliverables
- Hydrogen Custom Front-End
- Single-Page Checkout UI
- Multi-Currency Gateway
- Instant Search Component